Simple tips to boost your Instagram account

Today, these same companies who thought that this social network was not made for them are living a real success story thanks to Instagram. The question now is how to generate engagement and gain followers on your Instagram account. We offer in this article nine ideas to boost your presence on Instagram and thus build loyalty and develop the community that follows you.

Link all of your social accounts

First of all, before even posting photos on your Instagram account, check that your profile is correctly set up. Add your name, your website link, a brief description of your company, your business. Finally, don't forget to link your Instagram account to your other social accounts like Facebook, Twitter, etc.

By linking these elements, you will find out which people are also present on Instagram. Follow them to show them that you exist, they will certainly follow you back.

Do you have a Facebook page? Link it to your Instagram account by following this procedure. You can always avoid this “double publication” if you think that your Instagram content is not suitable for your Facebook page.

It's a great solution to get your Facebook fans to your Instagram account.

Publish your Instagram photos on your other networks

When you post photos with a message and tags on Instagram, make sure that they also share on your other networks. However, be careful: if you put many tags on Instagram, this is not necessarily relevant when the same image is published on your Twitter or Facebook account.

The advantage? If people don't follow you on Instagram and they see your posts through another platform, they will potentially come to your Instagram profile and follow you.

Look for engagement hashtags for your business

When you add hashtags to your Instagram posts (if they can be seen publicly), your photo will be able to be found if someone searches using that same hashtag. That's why using the right hashtags is especially important when you want to grow your community. This greatly helps your visibility and helps to qualify your followers. Indeed, they are looking for publications that meet their centers of interest. If you position yourself on these and if you bring relevant content about this same area of ​​interest, you will federate around you an interested community.

Identify your competitors

Once the hashtags to use identified, look at what your competitors are doing. What do they publish on their account? What hashtags do they use? Which posts work best for them? Go to their profile to understand their strategy on the social network.

Follow other accounts and “like” other photos

Now that you understand how hashtags work on Instagram, that you have a list of those on which you want to be positioned, look for accounts with common interests to yours, follow them and like some photos or leave some comments benevolent.

Whenever you like a photo, see who else liked it. Are these people or businesses related to yours? Will you be following these new accounts? What can they bring you? Do they have a large community that you could take advantage of?

Take a photo contest on Instagram

Now that you've started to build your fan base, run contests to attract even more followers. From buy Instagram likes UK, you can choose to develop traffic on your website or accounts, you can also encourage engagement by indicating to your community that, to try your luck. When you opt for the latter, you expose your brand/business to other Instagram users. It is a very effective way to make yourself known little by little to your followers.

Post engaging photos at the right time

As with your other social networks, create an Instagram broadcast calendar. Your followers follow you because they want information, news, from you. Stay active! Posting once for an event and not posting for a month is not a strategy to follow if you want to succeed on Instagram.

Also, study your statistics to know which moments are the most promising in terms of engagement for your activity. Compare your different posts and the engagement they generated: likes, comments ... Try to determine the hours that serve your communication.

Use Instagram Sponsored Ads

Finally, to boost your Instagram account, use sponsored ads. The network now belonging to Facebook, the possibilities are multiplying. For example, you can target your Facebook users through Instagram ads. A boon to gain many followers! Note that Instagram sponsored ads are created via Facebook's Power Editor. You can sponsor Instagram videos, photos, and carousels. New call-to-actions have been implemented on the social network to help advertisers convert.